Mercopar 2024 –  October 15th to 18th, from 1pm to 8pm.

Schedule

Transmitido

Humanization of business: how technology can transform companies and people

Arena: Mercopar Knowledge
Time: 16:00 - 17:30

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In this event, we will discuss how disruptive technologies are impacting and shaping new forms of economies, jobs, businesses, and society, translating the role of human beings in this new scenario in the face of these challenges.

Programming Grid

TIME SPEAKER LOCATION
04:00 PM Lígia Zotini STAGE 1
04:30 PM Eduardo Ibrahim STAGE 1
05:00 PM Andrezza Cintra (mediator) STAGE 1

Speakers

Eduardo Ibrahim

Eduardo Ibrahim

Eduardo Ibrahim is an executive and entrepreneur with experience in the energy, transportation, healthcare, technology, and finance industries. He became a Global Faculty member of Singularity University, the world's most sought-after innovation program created on the NASA campus. He is the author of the bestseller "Exponential Economics" and is the foremost reference on the subject in the country. Ibrahim is a TEDx Speaker, a guest professor at the School of Economics of São Paulo, and an alumnus of Harvard Business School. Ibrahim is the first Brazilian to speak at the Executive Program Global in the United States and presents a new equation for exponential economic growth, demonstrating disruptive movements that are reshaping society, business, and careers. He has spoken to audiences from major companies such as Google, Amazon, Cielo, Yahoo, Bayer, and Microsoft.

Ligia Zotini

Ligia Zotini

Ligia Zotini, a thinker of future scenarios and founder of Voicers, a TEDx Speaker, has a career spanning over 15 years in the technology industry and 20 years in education, holding a Master's degree in Global Talent Management from PUC-SP. She has worked on projects in India, contributing to the Friends of World Women Bank, and in New York, working at IBM's headquarters. In 2022, she was recognized by HSM Magazine as one of the five futurists in the country, instrumental in designing healthy future scenarios for the 25th edition.

Andrezza Cintra Torres

Andrezza Cintra Torres

Andrezza Cintra Torres is an advertising professional, specialized in markets and innovation, and holds a master's degree in social psychology. She is a futurist trained at Singularity University in Silicon Valley, and she writes and disseminates innovation content in Brazil and several other countries. She is an author and a postgraduate professor, and her latest book deals with the strategy and futures of companies with a focus on neurodiversity (2023). She works at SEBRAE as a national sector coordinator focused on the digital transformation of small traditional businesses.

Other Lectures

Transmitido Canada: the ideal partner in digitizing your company
17 October, 2023

Canada: the ideal partner in digitizing your company

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In an increasingly digital and interconnected world, the search for strategic partners is crucial for the growth and success of Brazilian companies. In this context, Canada emerges as an ideal partner in the journey of digitalization for organizations: it is a global hub of innovation and technology, boasts a friendly and stable business environment, and is deeply committed to diversity and inclusion. The event will feature the presence of Canadian diplomats and business leaders, as well as case studies of Brazilian companies that have already established productive partnerships with companies from the North American country, highlighting the mutual benefits and growth opportunities that these collaborations offer. If you are seeking a strategic partnership that accelerates the digitalization of your company and positions it for success in an increasingly technological world, this panel is for you. Come discover why Canada is the ideal partner to drive the digital transformation of your business.

Arena: Mercopar Knowledge
Time: 16:00 - 17:00

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